You're performing. But not at your ceiling.
You've built something real. A career. A life that from the outside looks like it's working.
But alcohol has quietly become the way you switch off, decompress, and get through the pressure. Not every day. Not in a way that looks like a problem. Just reliably, steadily, always there. You've tried cutting back. It works for a while. Then the habit returns — because the pattern underneath it hasn't changed.
This isn't weakness. It's what happens when high-performing people find a shortcut that stops working but stays anyway.
You might recognise some of this:
• Alcohol has become how you end the day — and you're not sure when that happened
• You wake up less sharp than you should be, more often than you' like
• The people closest to you are getting a managed version of you, not the real one
• You've promised yourself you'll deal with it — and you will. Just not yet.
You already know you're capable of more. This is what happens when you stop leaving performance on the table.
Stronger Leadership
Show up calm, decisive and clear, at work and at home.
Real Presence
No distractions. No fog. Just real connection.
Sustained Energy
Better sleep, sharper focus and consistent drive.
Self-Respect
Keeping promises to yourself again.
Meet Steve
"I was a drinker for 35 years. My biggest question wasn't how would I stop — it was who the hell would I be without it."
I spent years performing well by most measures. Career moving. Family provided for. From the outside, it looked like it was working.
But alcohol had become the mechanism. The way I coped with pressure, switched off at the end of the day, and got through the week.
When I removed it, everything I thought I was capable of finally had room to show up. Five Ironman events. Ultramarathons up to 200 miles. Not to prove a point — just what became possible when nothing was holding me back.
I don't work with people who have hit rock bottom. I work with people who are functioning, capable, and quietly aware that they're not operating at their ceiling. If that's you, we should talk.
Certificate in Alcohol-Free Performance Coaching · Diploma in Coaching & Positive Psychology (Andy Ramage Training Academy) · EMCC Global EQA Practitioner · UESCA Certified Ultramarathon Coach
The Soberilliant Method
Not a course. Not a template. A 12-week 1-to-1 programme built entirely around you — structured around three principles that create permanent change.
1
Recognise
Most people try to stop drinking by fighting the urge. We start somewhere different — understanding exactly what alcohol has been doing for you, what triggers it, and why willpower alone has never been enough. You can't change a pattern you haven't fully seen.
2
Reframe
Once you understand the pattern, we shift it. Not by removing something, but by replacing the role alcohol has been playing with something that actually serves you. This is where the identity work begins — moving from "I'm trying not to drink"; to "I'm the kind of man who doesn't need to."
3
Rebuild
The final phase is about who you are without it. Your relationships, your performance, your presence.
We embed the change so it doesn't require effort to maintain — and document every breakthrough in your Personalised Reflection Document, a permanent record of your journey that no other programme in this space offers.
What's Included?
• 9 private 1-to-1 sessions, weekly
• 3 monthly follow-up sessions to embed the change long term
• Full WhatsApp support throughout — a coach in your corner between every session
• Weekly mood and trigger trackers to keep the work alive day to day
• Your Personalised Reflection Document — every breakthrough captured in your own words, yours to keep
• Fully confidential. Discreet invoicing available.
Danny Harris
"I stopped drinking alcohol and frankly I was having doubts about whether I could keep going. Steve really helped me remember everything I was gaining and how far I'd already come. He doesn't tell you what to think — he helps you find out what's already there. The best investment I've made in myself."
David T.
"Exactly what I needed low-key, zero pressure and I actually looked forward to going home each evening."
Charles, Cross
"I didn’t tell a soul I was doing it. Just quietly took a break and felt better within 3 days."
Anon I
"Didn’t feel like I was quitting anything just taking control again. Wish I’d done it sooner."
What Clients Are Saying.
The decision you make today is the one your future self will thank you for.
The men I work with don't describe this as giving something up.
They describe it as finally getting access to themselves.
One conversation. No pressure. We find out if I can help — and if I can't, I'll tell you honestly.
The question isn't whether you can afford to change. It's what another twelve months of this costs you.